After creating new service pages and utilizing the existing pieces of content, we knew what type of texts needed to be added next.
Adding more pages resulted in too little web content, which was one thing to handle. The other one was that in the industries like the one Code & Pepper specializes in, the company blog often makes the first touchpoint between the brand with the client. This means that quality content plays a crucial role in transforming regular blog readers into converting customers.
With this in mind, we kept providing the Code & Pepper content marketing team with clear instructions on how to prepare Google-friendly pieces of texts and articles for their website.
This is an exemplary list of ideas we delivered to the content marketing team for each blog post they were about to write:
- keyword analysis
- competitor analysis
- suggested Title and guidelines for Meta Description
- suggested URL (slug)
- suggested text length
Later, the team sent the copies to us for verification. This way we had a chance to introduce some tweaks and make sure the blog posts met all the SEO-related requirements.
Code & Pepper are experts in financial technology, and they don’t mind sharing their knowledge with others. They are up-to-date with the latest trends in the industry. When we worked together, it was them who put forward the idea of writing their own blog posts. Our task was to check their SEO potential.
Apart from writing various types of articles, Code & Pepper also handled a separate section, which was added to their website, focused entirely on the latest FinTech news. Doing so, they increased the website credibility and improved E-A-T (expertise – authoritativeness – trustworthiness).
Here’s an example of End-to-End Development page that we created together with Code & Pepper: https://codeandpepper.com/services/end-to-end-development/