Customer Path Report in Google Ads

With such a summary, it will be easier to see at what rate we are able to gain a certain number of conversions and how we can allocate the budget to each campaign and its goals to be more effective.

Source: Google Ads panel

The path of a potential customer provides data that can be used to acquire new customers. Campaigns should therefore use conversions such as, for example, clicking on an e-mail address, clicking on a telephone number or submitting a form.