When tasked with creating a business website, there are numerous content management solutions to choose from. To make the most informed choice for your business, it helps to step back and take a long look at your company’s specific needs. Every business has distinct challenges, market forces, and industry obstacles. And so is each CMS with its own approaches and SEO techniques. If Magento CMS service is your pick, then read on, this is the place to learn all about SEO for Magento.
Magento is one of the world’s leading eCommerce platforms, with an estimated 270,000 online stores using it. Seems like a good choice, right? Let’s go deeper.
Magento is a robust, scalable, open-source platform for creating e-commerce websites. It has many sales and inventory tools, including PHPStorm, MageTool, and Inventory Management by Magestore. Combining that with available features like ready-made themes, seamless third-party integration, and Magento 2 Blog, makes Magento a perfect choice for your mid to large-scale e-commerce website.
Now, the question is how it’ll perform in terms of website visibility in search. Magento works well for website SEO and with the right skills and know-how, an SEO specialist can take full advantage of all the CMS has to offer to maximize your Magento SEO services potential and boost sales.
Delante has been a trusted SEO partner. They’ve helped us clean up and optimize our site so we can begin getting the traffic we deserve.
When using Magento CMS on your own it might be a challenge to work on your site’s visibility. Luckily if you don’t want to invest in Magento SEO services, there are a few plug-ins and extensions that can make this work easier for you. We recommend checking:
Provided by Mageworx it’s a quite holistic solution for Magento users that want to boost their site ranking. Great think – they offer experts’ support for features not included in the standard Magento setup.
Amasty offers you a true all-in-one SEO toolkit packed with features to improve your site’s search ranking. These include for example adding rich snippets, pagination, redirect, and one-click SEO analysis. While the toolkit is paid you can see if it’s something you need by exploring a demo.
This extension will take care of creating HTML and XML sitemaps for you. Brought to you by Mageworx offers an enhanced site crawling, indexation & navigation, and advanced XML sitemap generation.
An external tool for Magento that will help you with canonical URLs on your website. With this add-on, you will be able to both add a ‘rel’ canonical URL in your website head section and set custom canonical links for your products (not available on Magento-based websites by default). Another awesome thing? It’s free.
We like the frequent communication we have with Kinga, our SEO specialist. If there’s anything that we want to discuss, realize something is wrong, or just have questions I’m comfortable reaching out to her and she finds a solution.
We work with Magneto-based websites for years. That allowed us to bring our clients the most effective SEO process dedicated to this CMS. Here’s what our Magento SEO services include:
Initial SEO Audit
We pay extra attention to analyzing your website at the start of the process to identify any issues, fix them and improve site’s performance.
Keyword Selection
We analyze your site traffic and together we choose the most business-relevant and conversion-promising keywords.
Technical Optimization
After looking at initial SEO audit results, we implement changes on a technical level to make your site much more appealing to Google crawlers.
Content Creation
We create targeted, top-quality content utilizing the most relevant keywords. The content is later used both on the site but also for the link-building process.
Content Optimization
All the content – already existing on your site and created by our team – is optimized for the maximum effectiveness of our Magento SEO services.
Quality Link Building
We manually create backlinks to your site, carefully choosing referring domains to maintain the maximum level of relevance and quality of link sources.
Monthly Reporting
We constantly keep an eye on the Magento SEO process results. Every month we give you a data-rich report to show you progress followed by our work summary.
Direct Contact
We say no to account managers. You’re in touch with a dedicated SEO specialist that works directly on your site and will address your questions & concerns.
At this point, you probably would like to know: How much is the comprehensive Magento SEO service?
Let’s take a look!
Specific pricing for the Magento SEO process is hard to estimate. An SEO campaign is a complex strategy of different elements and pricing will depend on many factors, such as:
Pricing for Magento SEO services usually falls between $1,000 to $2,000. That’s why in Delante, the exact budget is set individually for each client after examining the business needs. This ensures our SEO for Magento will deliver you the very best results and the whole strategy will be tailored to your company’s exact needs.
Once we agree on a budget for your Magento SEO process, Delante SEO experts will get to work. But how do we allocate that budget? This will change over time, depending on the process’ progress.
To start, we often use our own resources to kick-start your campaign so it delivers faster results. At this point, the majority of your budget will be allocated to website analysis during the SEO audit phase. Later, we relocate funds to areas of the most need. This level of flexibility allows us to shape the SEO for Magento on the fly and quickly react to any shifts or changes and deliver the best results.
Here’s an example of what your budget could look like in the first and third months of our Magento SEO process:
1st month of cooperation
3rd month of cooperation
Our clients usually begin at a lower budget level, investing more once they see the positive results of our Magento SEO campaign. It’s no surprise, though – the bigger budget, the sooner the process will impact your site’s performance. This is especially true if you’re in a highly competitive market.
Magento is one of the world’s leading e-commerce platforms and online store design tools. It can be the perfect choice for starting an e-commerce storefront as Magento provides almost all the features and tools you might need for easily managing a web store.
This powerful, scalable enterprise-level platform with advanced features is a good choice for large e-commerce stores or to help scale-up smaller businesses. Its features include for example free shipping options, recently viewed product and product comparisons, a high level of security, and ready-made themes that don’t require any coding.
With Magento’s wide range of features, popularity among business owners, and availability of many external add-ons and extensions, Magento CMS is a great option for managing your online store. It can really help grow the smaller business, but at the same time, it’s a CMS that medium-sized companies can find a great fit for their needs as well.
We know there’s a lot to consider when choosing a CMS that will help you operate with your business. To help you tell if Magento is the best choice for your business, here are some key pros and cons of the Magento content management system.
We’re going to start with the advantages. With Magento being at the top of the most popular CMSes globally, there are quite a few positive things to say about it:
It’s flexibility
As an open-source platform, you can go with the flow and modify the source code as you want
Advanced features
It features essential SEO tools built into every site, more advanced extensions available, and its ability to curate SEO specifically for individual pages
Mobile friendly
You can really take care of your mobile-friendly index with Magento. Quite essential with Google’s approach in recent years!
Third-party integration
Websites built on Magento can be easily integrated with third-party solutions like payment gateways, marketplaces, etc.
It is scalable
This CMS will handle your business growth. With the growth of your e-commerce, Magento will handle the increase of your offer (up to 500k products)
Design options
Magento has strong design capabilities and has available ready-made themes that don’t require any coding
Nice security
This CMS features a high level of security built into every store from default
Users community
Magento has a solid base of users. Such a large community makes it much easier to get proper help when you have CMS-related questions
At this point, we can surely say that we’re satisfied with their services. They approached the project professionally by conducting an SEO report that set the direction for the whole strategy. The process is well-structured, the work is delivered on time, and with monthly reports, we can both keep track of their activity on the website and see the results. What’s worth mentioning is that there’s an SEO specialist dedicated to the project – that makes the whole communication easy and direct. After just 5 months we see a stable increase in organic traffic. Really effective cooperation and a partner worth recommending.
Now, time for some Magento CMS drawbacks to take into consideration when deciding on your content management system.
It’s pricey
The most basic con – Magento can be expensive. The community version is free, but it gets pricey if you’d like to expand it to the enterprise version
A few developers
While there are a lot of Magento users, it’s hard to find authentic Magento developers. With a massive database – it’s important to have someone skilled in this specific CMS
Time consuming
Magento characterizes in a slow loading time. Not only it makes it difficult to customize but also to switch your site to another platform (it takes ages to import the data)
Hosting needs
Magento needs to be on a dedicated, VPS, or cloud-based server to take advantage of its features. Anything less and you are likely to run into performance issues or even downtime
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
