E-commerce SEO Services

Do you run an online store? Check out how we can increase traffic in your online store and grow sales.
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Let Your E-Commerce
Become Visible

About 54% of all people around the world have internet access. With that in mind, it’s not a surprise that reportedly 63% of all shopping occasions start online. Online stores increase their sales each year and retail e-commerce profits will reach $4.13 trillion in 2020.

So what is most important to run successful e-commerce? The answer is simple: traffic. Attracting the right users to the online store becomes more difficult with rising competition in the markets. These days E-commerce SEO seems like a way to really get one step ahead in the Industry. It’s that constant and well-planned process that can be the answer to increase e-commerce sales and truly boost your online store conversion for good.

E-commerce SEO
Your Impulse To Increase Online Sales

Thanks to E-commerce SEO composed of well-planned optimizations, and following the most important SEO rules, an online store can generate greater organic traffic. Seeing from the experience we have with e-commerce businesses operating in different industries leads to a significant increase in e-store incomes. Even when it has to compete with much bigger brands – and supposedly – more powerful.

Within the first 2-3 months, you can observe an increasing number of e-commerce users pair up with a growing number of conversions.

However, one must keep in mind, that SEO for e-commerce is a continuous process that consists of multiple tests of various solutions and strengthening the domain. You will not achieve solid and valuable effects within a week and whoever promises you that – is wrong.

Table of Content

E-commerce SEO
Why Is It So Special?

The e-commerce market is developing extremely fast and becomes stronger each year. Exploring the Industry statistics, the potential that lies within the online market is clear. Only in 2019 retail e-commerce sales amounted to 3.53 trillion USD. Sounds massive, right? It’s going to be even better – the worldwide e-commerce revenue is predicted to reach 6.54 USD in 2022. According to studies, in upcoming years the majority of purchases will switch to the online sphere.

  • 1.8 bilion people worlwide purchase goods online
  • 58% Of people use e-commerce because of no time frame for purchase
  • 95% Of purcases worldwide will be done online till 2040
  • 3.53 trillion $ Total amount of e-commerce sales projected for 2022

With the market, development comes also increasing difficulty to get one’s share of the market profit. Therefore, well-carried e-commerce processes and website optimizations had never been so important. At this point, you should realize that e-commerce SEO has its own specifics.

 

There are some specificities of SEO for E-commerce that are important to understand. Among them you’ll find:

The complexity of the website
E-commerce sites usually are more challenging than regular business sites as they’re rich in subpages. In this case, SEO specialists have sometimes hundreds of different businesses, categories, and product pages to work with in terms of on-site SEO elements, content optimization, and link building.
High competitiveness of the market
As it was mentioned before, the fast development of e-commerce made this field highly competitive. New e-stores are being created every day and the fight for the high rank in the Google search results gets harder. With this in mind, SEO Specialists dive into the businesses to play on their strengths and bring online stores to the target group’s attention.
There is no good
e-commerce SEO without UX
Online stores’ websites work directly with the site visitor, therefore the UX aspect needs to be considered alongside SEO elements. The structure can be tricky at this point too. Many different product categories need approaches to make sure they both convert well and are easy to navigate around. The study finds that e-commerces lose about $18 billion each year due to cart abandonment.
Every e-commerce is different
Even though e-commerce is one huge market it combines online stores representing different product categories and industries. Therefore, each online store will need an individual e-commerce SEO approach in order to get the best results.

How Do We Do E-commerce SEO?

We believe in effective marketing that has real impact on the growth of website traffic and increase of sales.

Strategic Action Plan

Each cooperation starts with an extensive SEO Audit – an extensive analysis of the current state of the client’s e-commerce.

Based on that we’re creating an Action Plan addressing problems detected in the audit and showing which elements should be taken care of during the SEO process.

Note: During the cooperation, we revise the Action Plan and adjust it to our client’s needs to ensure the best results.

Conversion-Focused Keywords

For each client, we run a complex keyword analysis. Together we will choose those most important for your business and those that can bring the best results for your e-commerce.

Note: We don’t limit the number of keywords. The number we select to optimize the website for depends on your priorities and business potential. Everything to bring the most satisfying results.

Technical SEO

We implement all technical changes needed to allow Google crawlers to understand your e-commerce better.

e-commerce seo technical seo importance

SEO-Oriented Content

Created by native speakers high-quality content that includes relevant keywords. Our team will not only take care of your content schedule but also make sure it’s properly optimized to rank higher in Google Search results.

Quality Link Building

We provide high-quality links from proven sources to build a strong link profile and increase your website domain authority.

Where will your backlinks come from?

  • Sponsored Content
  • Our Own Sites
  • Bookmarking Sites
  • Citations
  • NAP Pages
  • Profiles
  • Competition link sites
  • Social Media
  • Forums
  • Noticeboards
  • Cataloges
  • Blogs

Analytics & Reporting

We believe in full transparency. That’s why each month we provide an extensive report including all the most important data, proving the effects of SEO strategy. We constantly keep track of your site performance using various tracking tools gathering important data.

Direct Communication

Each client is assigned a dedicated SEO specialist who’s always there to answer all questions. We don’t do account managers – from the first day of the process your contact person is a specialist who really works on your site with our team.

We’re here for you, ready to answer your questions and discuss the results or catch up with current problems on site.

Try our free SEO and marketing tools and boost your online business!

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Benefits Of Doing E-commerce SEO
With Delante

In Delante we understand both the challenges of the e-commerce industry and its tremendous potential. In order to bring you the best results of the e-commerce SEO process we dive deep into your business specificities and come up with an SEO strategy suited exactly to your site needs. Cooperating with Delante you get:

We Can Predict Your
Organic Traffic Growth

At Delante, we have the capability to accurately predict your organic traffic growth with a 70-80% success rate!

By leveraging real-time data from Google Analytics, analyzing trends from the past few months, and utilizing external tools, we can provide accurate estimations of your site’s organic traffic growth.

Our estimations are based on the extensive experience of our SEO experts and a deep understanding of the most influential ranking factors.

Curious about the potential SEO outcomes for your business? Reach out to us and find out!

 

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Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.

Adam Pogorzelski

CMO, Co-founder

E-commerce SEO
For Different Industries

At Delante we are not afraid of any challenge and have already worked with over 30 different industries, optimizing stores with the most diverse assortment.

Concerned that we work with another company in your field? Don’t be, it’s a great plus! Each website, even from the same Industry, is different and requires a different approach so there will never be any conflict of interest. What’s more – we already know all the tricks and specificities of a given market, so we know what to do to make your website perform better.

E-commerce SEO Services
FAQ

Is it worth optimizing an e-commerce website?

Sure! Thanks to a properly adjusted SEO strategy for e-commerce, your e-store will become better visible online which will result in more users – your potential clients- finding your website. What is more, using long-tail SEO ( with more detailed keywords) you will reach a more decisive audience. This way the e-commerce conversion rate will be even better than before!

Is it worth to cooperate with the SEO agency that’s working for other e-stores from my industry?

Yes, it’s still worth it. The experience of an SEO agency in a particular industry is an advantage, not a problem. When the firm is already working with other companies – with content similar to yours – the agency has already had a chance to test different solutions and strategies, already knows the industry specificities, and has the necessary knowledge on what will work best for your site.

You need to remember that each business, and strategy, is different, and in each case, different activities will be required to achieve expected results. That’s why the SEO strategy will never be the same for different companies.

In Delante, we specialize in a broad approach to SEO ( the best SEO solution for e-commerces) – this strategy is based on optimizing for many (even several hundred) detailed, complex keyword phrases. All keywords are individually selected for a given website, so – at least due to differences in the assortment of offered services – it’s highly unlikely that they will interfere with the competition’s phrases.

When I will see the first results of the SEO for my e-commerce?

The very first SEO results, such as an increase in the online visibility of the website, can usually be noticed in 3-4 months from the beginning of the SEO activities. Then, in subsequent months you can see the growth of organic traffic, which eventually translates into a boost in the conversion of e-commerce. Here’s how it looks on a timeline:

seo results timeline

The very first SEO results, such as an increase in the online visibility of the website, can usually be noticed in 3-4 months from the beginning of the SEO activities. Then, in subsequent months you can see the growth of organic traffic, which eventually translates into a boost in the conversion of e-commerce. Here’s how it looks on a timeline:

Ready To Power Up Your
Digital Operations?

1.

Book a call

Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.

2.

Let’s chat

Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.

3.

We run SEO analysis

At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.

4.

Your SEO plan is ready!

You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.

Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?

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