Table of Contents
- Improving the visibility
- Increasing number of visitors
- Reaching Potential Clients
- Increasing Profits
- Boosting brand awareness
- Building brand trust online
- Gaining a competitive edge
- Growing your business
- Building your image as an expert
- Building links
- Acquiring clients in the long term
- Increasing micro conversions
- Flexible costs of acquiring new clients
- Geotargeting
- Increasing direct sales within a local business
- Ranking for the most converting keywords
- Getting to know your customer preferences
- The long-term effect of SEO
- Constant monitoring of your efforts
- ROI better with SEO than with ads
- Attracting talents
Why is SEO for your website important?
SEO (Search Engine Optimization) is one of the essential solutions to promote your business on the Internet. With SEO, you can easily increase traffic on your website and improve your rank on Search Engine Results Pages (SERP) for certain keywords. Why is it important? The reason is simple: because lots of potential clients browse the web in search of products and services they need or are interested in, using search engines for that purpose – especially Google. That’s precisely why its first page is the most obvious place to promote your business and acquire new clients.
The thing you should remember about is that SEO isn’t a permanent process. Unfortunately, there isn’t one magic way to keep your website at the desired position in the Google search results. The algorithms of search engines update constantly and the competition is always working, so you need to keep abreast and improve your website.
The main benefits of SEO – why exactly SEO helps
Web position can bring your business a lot of benefits! You should be aware of them, and keep them in mind when choosing the best methods to promote your company online. The main benefits of SEO include:
1. Improving the visibility of your website on Results Pages
If you optimize your website properly, you can influence its rank on Google Search for the keywords you aim for – both phrases relevant to your business and so-called long-tail keywords. These are very specific search queries that are used by more aware clients who are looking for certain products. Long-tail keywords actually increase the number of queries that drive traffic and boost conversions within your website.
Optimizing for many wide and detailed phrases is, with no surprise, called a Long Tail SEO. You can learn more about it on our blog: Long Tail SEO – What is it and How Does it Work.
2. Increasing the number of website visitors
One of the essential benefits of SEO is the ability to reach more potential clients. SEO helps to rank for a wide variety of keywords that are popular among search engine users. This can allow reaching the first page of search results. The more website visitors we attract, the bigger the chances of conversions and inquiries about our products or services. Also, make sure that your website is user-friendly and improve the user experience. This way more visitors will stay on your website and actually convert.
Nonetheless, SEO allows you to not only attract visitors via search engines. Certain SEO efforts can get your website mentioned on many external sources as well, which will also drive traffic to your website.
3. Reaching potential clients
You can target potential clients using a relevant and precise choice of keywords. You can even divide them into two segments: informed consumers who know exactly what they are looking for, and those who are not yet aware of what they need. Proper SEO makes it possible to reach both of these groups.
At this point, it’s worth mentioning one, really important for every marketing strategy element – do you know who is your business persona? If you don’t know the term, here’s a little reminder:
4. Increasing profit
A growing number of clients directly translates into a bigger income and ability to grow your business. With more clients, you can expand your offer and increase your company’s revenue every month.
5. Boosting brand awareness
Having your own website increases brand recognition among Internet users to a great extent. Being present on social media, as well as receiving numerous opinions, product reviews, and getting your business featured on other valuable content actually encourages potential clients to return to your website and convert. Only by being recognizable can you eventually become an industry leader and attract new clients each day.
6. Building brand trust online
Another benefit that stems from SEO and promoting your business online is the ability to build trust in your brand. People who already recognize it and know that they can find relevant information on your website are not only more likely to buy from you again, but they can also recommend your services to others.
7. Gaining a competitive edge
Ranking high on SERPs is also a great way to gain a competitive edge in your industry. The more popular keywords you rank high for, the more website visitors you attract – who then start to associate your brand with a certain offer that tends to keep in mind. That’s how the number of direct entries to your website increases.
8. Growing your business
SEO is a great way to grow your business. Thanks to increasing your visibility and acquiring new clients, your company grows – letting you add new products and services to your offer. SEO enables you to target your local market as well as go global so that you can truly expand your business internationally.
9. Building your image as an expert
Sharing knowledge on a regular basis, for example in the form of quality articles on your company blog, can not only help you stand out but also help many people in your industry to draw relevant insights. By educating your audience you can eventually become an expert and reach even more people who search for new, interesting, and valuable resources.
10. Building links
Among other things, SEO is associated with quality content that often attracts both potential customers and backlinks to your website. It’s mostly because Internet users tend to share and recommend relevant resources across their own networks. This way, they actually link to your website organically, which positively influences the rank of your site on SERPs.
11. Acquiring clients in the long term
SEO not only makes it possible to reach many new clients, by getting your site on the Google first page but also encourages them to return to your website, especially if your offer seems attractive and you create valuable content. Engaging resources that answer Internet users’ questions can drive traffic to your website and increase conversions.
12. Increasing micro conversions
Proper SEO activities lead to so-called micro conversions. These are single actions performed by users, such as adding a review of your product, leaving a comment or signing up for a newsletter, which then enables you to build and expand your client base.
13. Flexible costs of acquiring new clients
The majority of ads, whose aim is to acquire potential clients in a certain amount of time, generate substantial costs. In the case of SEO, however, it’s possible to choose the most suitable settlement model for your business. You can go for a fixed, monthly fee, or pay for a certain level of results instead. The customer acquisition cost can be easily adjusted depending on the needs of your company.
a)Â monthly fee – is a fixed amount of money you need to pay to the agency each month. The effects of the agency’s work won’t influence the amount – only when you decide to increase your budget, so that agency will provide you with wider service.
b) payment for the effect – most often done for achieving a certain rank for a given keyword, getting to the search engine’s first page, or meeting set goal.
Also, in the case of some SEO agencies, you can go for a system that is a hybrid of two mentioned methods. It’s basically a system of a fixed fee and extras for certain effects.
The cost of obtaining a client can be constantly increased or decreases, depending of the company’s needs.
14. Geotargeting
Another great benefit of SEO is geotargeting. It is a great way to reach your local audience if that’s what your company is interested in. The local SEO process allows you to target a certain group of people within a chosen location, which can make a difference for smaller companies and let them stand out even when they have much bigger competitors. Speaking of a local market…
15. Increasing direct sales within a local business
SEO also makes it possible to increase sales in a local business. How so? Because more and more people use search engines to find stores or restaurants nearby. The information they encounter on the Internet translates directly into their purchase decisions offline. First, however, you need to let your business to be found 😉
So, how to use SEO when promoting local business? Optimize your Google My Business profile, take care of a mobile-friendly website, get links locally or optimize for a specific location. These are just a couple of examples – find out more on our blog: Local SEO. 10 Basic Elements You Can’t Neglect.Â
16. Ranking for the most converting keywords
Broad SEO lets you choose the keywords that actually convert, with many of them being powerful long-tail keywords. Selecting specific keyword phrases that include the name of your brand or its features, which are tailored both to the content of your website and search inquiries of your customers, allows Internet users to find exactly what they are looking for on your site. This affects traffic to your website and the conversion rate.
17. Getting to know your customer preferences
When establishing your SEO strategy, you’re taking advantage of certain keyword phrases. You can also use them to analyze the preferences of your customers and prepare your business for ever-changing trends. Understanding your customers is also possible thanks to analytical tools, which should be an integral part of your SEO strategy.
18. The long-term effect of SEO
SEO is often a strenuous and complex process, but its effects are visible for a very long time. Proper SEO campaigns, planned and executed by a specialist, can bring your business long-term results and keep your website high on search engine rankings.
19. Constant monitoring of your efforts
SEO efforts are measurable. You can constantly keep an eye on the number of conversions and their sources. Thanks to dedicated tools you can also monitor organic traffic and the changes in your visibility on SERPs. What’s more, you can also check which keywords are the most relevant for your business.
20. ROI better with SEO than with ads
SEO activities have a higher ROI (return on investment) than adverts. Thus, the general return on investment in all marketing activities is higher, which means that acquiring potential new clients is less costly.
21. Attracting talents
Job seekers often start by looking online with a search engine. When optimizing your website for particular job positions you can increase the chances of attracting talented professionals to join your team.
What else is there, apart from SEO?
SEO is an effective method of promoting your website, but it’s not the only possibility to take advantage of it.
To reach more potential clients, grow your business, and generate higher income, it’s wise to support your SEO campaign with additional marketing activities.
For example, you can invest in sponsored links that can drive more traffic to your website in a short amount of time, as well as take care of your social media presence. Actually, social media can get your brand noticed and help you build relationships with your audience. The possibilities are endless!
Conclusion
Search engines are the most basic places to meet new clients and promote your business. Therefore, proper SEO activities can bring your company great results. Above all, they influence the visibility of your website on search rankings and drive more traffic to your website. They also help reach potential new clients and increase your company’s revenue. What’s more, they can increase brand awareness, build trust and let your business gain a competitive edge. The costs of SEO are flexible, whereas its effects will be visible for a long time.
That being said, SEO is undeniably one of the best ways to promote your business online!
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Hi Paulina, thanks for sharing this piece on the benefits of Search Engine Optimisation. There’s no doubt that search engines are the best way to get your business seen online, but we all know that it can be a battle to get to the top. That’s why investing in the right SEO strategies is so crucial for businesses of all sizes.
Totally agree – it may be not the easiest way but definitely worth investing and in the long term the most profitable as the results bring great conversion effect 🙂
The benefits of SEO outlined here just go to show how nowadays every business needs to invest in Search Engine Optimisation, whether they do it themselves or outsource it. The use of the right SEO strategies is absolutely crucial for businesses that rely on maximizing organic traffic. Thanks for the knowledge you shared here.
SEO is really essential to have in every business right now. It levels the playing field in terms of marketing.
I was looking for a blog which through which i can give more clarity to the general audience with business but no SEO awareness and i feel this is the perfect blog to share them.