Another thing that we had to address was the structure of URLs. To help NetCube rank higher, we had to introduce some modifications to make the URLs more SEO-friendly.
Like meta descriptions and title tags, URLs were also automatically generated. They had the standard structure for Shopper, not necessarily useful in terms of SEO. We changed the URL configuration manually. Here are some examples of how the addresses used to be before and after the optimization:
#1
Before: https://netcube.com.pl/pl/p/QiYi-MoFangGe-Megaminx-QiHeng-S-sculpture-color/278
After: https://netcube.com.pl/qiyi-mofangge-megaminx-qiheng-s-sculpture-color
#2
Before: https://netcube.com.pl/pl/p/YuXin-Little-Magic-Pyraminx-black/614
After: https://netcube.com.pl/yuxin-little-magic-pyraminx-black
#3
Before: https://netcube.com.pl/pl/p/YuXin-Little-Magic-Skewb-color/670
After: https://netcube.com.pl/yuxin-little-magic-skewb-color
#4
Before: https://netcube.com.pl/pl/p/MoYu-MoFangJiaoShi-MF4-4x4x4-black/643
After: https://netcube.com.pl/moyu-mofangjiaoshi-mf4-4x4x4-black
#5
Before: https://netcube.com.pl/pl/p/MoYu-MoFangJiaoShi-zestaw-kostek-2×2-3×3-color/627
After: https://netcube.com.pl/moyu-mofangjiaoshi-zestaw-kostek-2×2-3×3-color