Conversion rate is the percentage of visitors or leads who take desired actions on your website and it is crucial for the success of your business. Understanding your conversion rate helps you evaluate marketing effectiveness and make data-driven decisions about your strategy. It’s the key to unlocking the full potential of your marketing efforts and ensuring your resources are utilized effectively.
If you want to calculate it yourself, use this formula:
Conversion rate = (Total conversions / Total visitors) * 100.
Staying competitive relies on constantly monitoring and improving your conversion rate, so make sure you have the data you need!