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New Flexible Ad Format in Facebook Ads

SEM News

13 November 2023

Karolina Pyznar

1min.

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Facebook Ads launches new flexible ad type with greater content personalisation. Find out more about it!

How Will the New Type of Ads Work?

After you upload up to 10 graphics or videos, Facebook Ads will use them to personalize your ad. It will display in the relevant destinations in the formats that Meta finds most effective at a particular point in time.

Where Can the New Type of Adverts Be Found?

The flexible ad format will be selectable at the ad creation level (after first selecting the campaign goal: traffic), next to standard Facebook proposals such as single image, collection or carousel.

Source: Facebook Ads Panel

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Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.